When I am hired to assist you with the sale of your Durango area home I become your agent, acting and advocating for YOU – a position I take very seriously! It is my sincere pledge to provide you with superior service, over and above your expectations. As one of my valued clients, you will be entitled to the following services:

• I will do an extensive market analysis that will compare your home’s value to that of your neighbors.

I will present you with a marketing plan. Approximately 94% of homebuyers begin their property search online; your home will receive significant internet exposure and will be easily found on a number of web sites, take a look at:
Realtor.com, Youtube.com, and Zillow.com

Your listing will also be promoted through social marketing on my Facebook fan page
& Twitter

• I will keep a vigilant watch on market activity and what is happening with comparable homes and advise you accordingly.
• I will help you stage your home. We will walk through your home and work together on ideas which will help you get the highest price for your property.
• I will consult with you on all offers received, and negotiate for you the best contract in agreement with all parties. Once you are under contract, I will inform you of the progress and prepare you for a successful closing.

Before your Durango area home goes on the market, consider these improvements:

• Make any minor repairs that need doing such as oiling up squeaky hinges, or fixing leaky faucets.
• Nothing livens up a house like a new coat of paint.
• Take a picture of your home. Particularly if you are selling your home in winter, a summer photo can help buyers see your home when it's at its most appealing -with all of its gardens in full bloom.
• Work on your home's curb appeal. Check your landscaping and make sure that the yard is free of dying plants and debris.
• Clean everything! This means giving every area in the home a good scrub, as well as keeping on top of daily clutter.
• If you have too much furniture, consider putting some of it in storage.
• Replace the carpets if they are hopelessly stained. Try steam cleaning them first though, as replacing carpeting can be pricey and relatively time consuming.

Prepare for Showings:

• Make your home bright and airy. Put high-wattage bulbs in all light fixtures and turn on all the lights even if it's daytime. Open all the drapes; raise all the shades.
• Take your pets with you, and leave for the showing.

The Right Price: Getting the best return on your Durango area home investment

Setting the price for your home can be tricky for a number of reasons. First of all it is your home and it can sometimes be difficult to be objective about the charms and drawbacks of your own house. After all, you have an intimate relationship with it. Your home is also an important financial investment and you want to maximize your return. You've got to navigate between two risks: overpricing your home, thereby missing the critical initial market period, and losing money by under pricing your home. Fortunately, with my experience and market knowledge, I can help you select the best price for your home.

What is the right price?

The truth is, you aren't setting the price for your home-buyers are. After all, you're setting a realistic price in order to attract buyers' attention. You do this by looking at the current asking prices for comparable properties in the area, as well as by finding out what the final selling price has been on recent sales in your area.

These factors are all impacted by national market conditions, current interest rates, the availability of financing, and the state of the economy. There are also shifts in demand associated with the time of year when you are selling your home. A competitive market analysis will give you a solid foundation for the realistic pricing of your property, thereby putting you in tune with buyers.

What other factors go into setting the price?

In addition to the above variables, you'll need to take into account such factors as the competition, the physical characteristics of your home, and your own needs as a seller. For example:

• Competition: Are there many homes similar to yours available right now and what condition are they in? How long have they been on the market?
• Physical characteristics of your home:The location, age and physical condition of your home are all pivotal factors. The size of the house and plot of land, the floor plan, and the architectural style will also play key roles.
• Your needs: The price you paid for your home and your cash needs from the sale are important factors in setting price, as is your level of motivation or urgency to complete the sale.

The key to setting a price for your home is realism. If you think like a buyer in evaluating the strengths and weaknesses of your home we can strive to strike the right balance. I can help you set the perfect price for your home, and make the sale!

Contact me for more information about selling your Durango area home.

~ Kelly